Illumina of Jurong (Beacon of the West) URA CUBE Competition 2023

Description

• Brief: Reimagine the former Jurong Bird Park site as a thriving industrial complex that attracts the public, even at night.

• Design Intent: The site is to be the futuristic beacon of the west of Singapore, where cutting-edge technology dominates the day, and play illuminates the night.

Duration

Nov 2023 - Nov 2023 (5 days)

Collaborators

• Castillo Johanna Lia Taboy

• Kayden Chee Zhern

• Lim Yu Shan

• Ma Shun Hang William

• Nurul Amni Binte Zaini

• Sana Ram Roddick Lizo

• Tay Jing Xuan

Key Contributions

• Collaborated with seven top-performing students to design a compelling design proposal for the former Jurong Bird Park site, securing a commendation award for the group.

• Conceptualised crucial site features, including a multi-accessible circulation loop (walking and cycling), radial industrial zoning around the loop, and Jurong Hill Observatory Tower as a history museum.

• Presented confidently to key decision-makers such as URA and JTC directors, executive planners, and architects, earning praise from Rene Tan (RT+Q) for simplicity and design clarity.

Demonstrated Skills

• Collaborative problem solving

• Creative problem solving

• Creative concept design

• Design research

• Adaptability